Susuto

Good quality production takes good quality light and composition. If the only thing setting apart one shoot from the next is the value of its gear, then chances are, nothing is setting the two shoots apart. That’s why even the fanciest shoots (commercials, features, whatever) become easily dated if they don’t rely on what the arts have always relied upon: good compositional values and light.

Shooting a Viper or D20 doesn’t make your production better. It’s a workflow solution. I’ve shot commercials that onlined on set with a Kona3 and the HD250. It cost me a whopping 1500 bucks to rent the rigs and glass, and I could spend the rest on G/E, etc. 2k 422. If I had shot the spots on some ridiculous rig, would it have made the spots better? Probably not, in fact, all the processing would have hindered the short production schedule, and cost a small fortune.