Susuto

I’ll get dugg down for this, but whatever. What they don’t tell you is that the gap between Apple at number one and Amazon at number two is astronomical and probably always will be. Amazon is pretty decent compared to most, plus its mass distribution helps, but I’m sorry it is certainly no gold standard. It might well boast a larger DRM free catalogue (for now), but nobody can deny that it is harder to use and less fluent an experience than iTunes.

Everyone reading this site will think it second nature to just drag stuff over into iTunes, but most people using iPods and iTunes like it for the consistency and ease of use Apple offers. They don’t want hassle or unnecessary steps, they want simplicity and that is where Apple will always have the upper hand over everybody else. Proof of the pudding is in the sales.

Amazon is doing well and the competition with Apple is definitely a good thing, but the thought of Amazon being number one … not a chance. Even at the rate they are going now it’d take them years to even match Apple’s current success, by which time Apple will have gone many steps further to make their online store and hardware offerings that bit more irresistible.